Apple has set the date for the debut of its latest iPhone. The new device, which isand will include an always-on screen, will be revealed on September 7 at 10 am PT (1 pm ET). Rumors suggest the new iPhone lineup will ditch the Mini in favor of a new Max model, joining the rumored iPhone 14 Pro and iPhone 14 Pro Max, and potentially over last year’s. Apple may also have plans to in favor of a at least for the Pro models.
In addition to the iPhone 14, Apple may also use the event to introduce thewhich will reportedly look similar to last year’s model but will have more health features, like a fever sensor, as well as increased durability.
The technology giant has invited the press to its Apple Park headquarters in California for the event, although it will also offer aand other streaming services. As is typical, Apple didn’t say much in its invitation about its upcoming iPhone event. The invitation shows an Apple logo seemingly placed in a night sky, suggesting possible improvements to the camera or last year. . The image looks like something we could see from the they have already started to change the way we see the cosmos since they were first released earlier this summer. In its announcement, Apple included the teaser words “Far out”.
New features for both the iPhone 14 and Apple Watch 8 may help Apple stand out from Samsung and other device makers during what is expected to be more intense competition this year. People have been cutting back on tech purchases, leading to surprising resultsas well as sudden deficits in the advertising business to Y . And they are not alone.
Our collective confidence in the economy has plummeted, thanks to the ongoing coronavirus pandemic combined withY . A University of Michigan survey found that consumer confidence is at its lowest point in at least 70 years.
That means Apple will have to fight even harder to win over new iPhone owners. Samsung, for its part, made Apple’s job a little easier by announcing its flagship Galaxy Z Fold 4 and Galaxy Z Flip 4 at their standard prices of $1,800 and $1,000, respectively, earlier this month. It also raised the prices of itsY for $30 each.
Apple so far is not worried. In the last two years, Apple has notchedeach holiday shopping season, much of it in the and 2020 . Apple CEO Tim Cook previously cited advanced cameras, long battery life and well-regarded software as reasons people continue to choose iPhones. But he also said it’s likely that 5G, the super-fast wireless technology that Apple started using two years ago, .
“5G has been an accelerator,” he said when speaking to investors on a conference call last month. He added that although the technology is spreading in some places, such as China, the EU and the US, other parts of the world have not started to use it as much. And as 5G expands, he said, “I think there’s reason to be optimistic.”
While the iPhone will be a key product we see at Apple’s event this year, and probably what most people will focus their attention on, expect the company to have other devices to show off. Those include new Mac computers with updated chips and new iPads.