Apple may have discontinued the latest edition of the Apple Watch

The Apple Watch Edition has sold out in countries around the world, just weeks before the Apple Watch Series 8 lineup is introduced.

apple watch series 7 titanium
Earlier this month, MacRumors discovered that several of the high-end Apple Watch Series 7 models with titanium cases were listed as “currently unavailable” on Apple’s online store in the United States, Canada, the United Kingdom, and several other countries.

The ‌Apple Watch Series 8‌ is expected to launch alongside the iPhone 14 lineup in September. In addition to the two standard Series 8 models, Apple is reportedly planning to introduce a higher-end model with a larger screen and a newer, more durable design that would be suitable for hiking and extreme sports, according to Apple. BloombergIt’s Mark Gurman.

The high-end Apple Watch model is rumored to feature a titanium case, something that has so far only been available on the Apple Watch Edition. Given that its titanium case is the only differentiating feature of the Apple Watch Edition, it’s hard to see how the variant could be justified in the lineup with a substantially different titanium model sitting right on top, not least because the Apple Watch Edition could drive sales away from it. new high-end model.

Earlier this month, display analyst Ross Young said the new high-end Apple Watch is expected to sell at comparatively low volume, as have previous reports of poor sales of Apple Watch Edition models due to their high price. Supposedly, Apple expects to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million ‌‌Apple Watch Series 8‌‌ 45mm models.

Beyond pricing and market positioning, Gurman’s confirmation of a titanium case for this year’s new high-end Apple Watch model is the best indication yet that Apple may indeed be planning to incorporate the line. current Apple Watch Edition to this new category of products. This would allow it to continue to offer a titanium case, but more openly tout the material’s strength and weight advantages amid a focus on durability at a higher price.

Leaving the more affordable Titanium Apple Watch Edition in the lineup could also have the unintended effect of cannibalizing sales of the new higher-end model. Similarly, the new high-end Apple Watch could be much more appealing to some customers than the Apple Watch Edition, with significant differentiators like screen size, battery life, and design providing more justifiable reasons to buy. a top sale.

Given that names like the Apple Watch “Pro” are far from locked in at this stage of the rumor cycle, it’s also worth noting that newer, higher-end Apple Watch models could simply make up the Apple Watch Edition lineup in the future. At the very least, it looks like the Apple Watch Edition lineup in its current form may be gone forever. Beyond a redesign, the high-end Apple Watch is expected to feature the “S8” chip, a body temperature sensor to improve sleep tracking and fertility planning, a low-power mode to extend battery life battery life and a larger battery to allow for longer workout times. .

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