Dentsu’s SMG Studio Releases Sequel to Co-Op Game Moving Out 2

Dentsu’s SMG Studio announced the release of move out 2the sequel to their 2020 award-winning cooperative couch-moving game.

Announced at Gamescom, the world’s largest computer and video game conference, move out 2 SMG Studio is dentsu’s gaming business, creating and selling direct-to-consumer games on PlayStation, Nintendo, Xbox and PC.

SMG is also part of dentsu’s gaming division, a global community designed to help brands access the gaming advertising market.

Through dentsu Gaming, brands can access capabilities ranging from strategy and IP development to in-game advertising, commerce and consumer promotion solutions, and AR and VR experiences.

ashley pink ringhead of studio SMG Studio, said that gaming’s growing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers.

“Games give brands the opportunity to connect with a truly diverse audience and be part of an experience that people are actively seeking.

“The size of the market and the opportunity are huge, with gaming being bigger than TV and film combined. As an example, we cast Move in 2020 and the game has already sold over 1 million copies worldwide. It’s designed as a multiplayer game, which means the actual audience is at least double that,” he said.

“While all of our team at SMG are gamers at heart, we also know that the gaming world can be complex to navigate. We integrate our team with a broader community of gaming experts across the dentsu network to help customers make the most of the opportunity from start to finish for their brand.

“Globally, we have already developed more than 17 original games for brands like KFC, Footlocker and Subway,” added Ringrose.

Ashley Ringrose’s Moving Avatar

According to the WARC Guide to Marketing in the Gaming Ecosystem 2020, there are 15.5 million people in Australia who play games in some capacity, or two-thirds of the population, and they are concentrated in the 25-34 and 35-44 cohorts.

Advertising revenue in traditional games, games and web3, eSports, grew 8.8% in 2021, according to PwC Media & Entertainment Outlook 2022.

The segment is expected to maintain strong growth, adding a further AU$2.4 billion by 2024, bringing total Australian revenue to just over AU$7.3 billion.

move out 2 will take players back to the fast-paced world of Smooth Moves Furniture Arranging and Relocation Technicians (FARTs), as they pack up furniture, tech and everything, including the kitchen sink, in increasingly bizarre locations, with challenges every time. more deadly.

move out 2 You will see the introduction of a cross-play enabled online cooperative game mode to the series, allowing FARTs from around the world to team up and creatively move furniture from point A to point B and beyond.

The game will once again feature a cast of unlockable oddball characters as they traverse different dimensions in pursuit of perfect and (sometimes) no-break house moves, through over 50 new levels and challenges.

move out 2 It will be available on PlayStation®5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo SwitchTM and PC.

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