Forget the new MacBook Pro, Apple has something better

Apple’s latest MacBook Air, powered by Apple Silicon M2, is a handsome package of glamour, speed and luxury. Those looking for the pinnacle of consumer laptops running macOS need look no further. As for everyone else, it might be worth considering a two-year-old laptop over Apple’s latest and greatest MacBook Air… Apple’s other MacBook Air.

Price

Why? First of all, it is a bit cheaper.

Not only has Apple kept the M1 MacBook Air in the portfolio, but it has also kept it at the entry-level price of $999. Given the historical reluctance to drop below the thousand-dollar mark for a new MacBook (although if you have the option to apply an educational discount, you should), keeping this price for the entry-level macOS laptop shouldn’t come as a surprise.

The real surprise is that Apple keeps the M1 MacBook Air and puts the M2 MacBook Air on top. $300 above done. From a business point of view, you can raise the price of the ‘entry’ laptop with one hand while keeping the psychological figure of $999 as the starting price for your laptops as a whole.

That means you should keep the older laptop…an older laptop that meets the vast majority of your customers’ needs for a lower price.

Performance

Thanks to Apple Silicon unlocking a higher level of performance in the entry-level M1 chipset, many consumers, who had turned to the MacBook Pro in the days of Intel for a functional laptop for reasonably demanding tasks, found that the performance of the MacBook Air was superior. of your existing Pro laptop. The Air was enough for them and more than enough for macOS users who need a solid “everyday” computer.

The MacBook Pro lived up to that ‘pro’ label once the 14-inch and 16-inch M1 Max and M1 Ultra laptops arrived.

Now the M2 MacBook Air has arrived, and it has improved the performance of the MacBook Air by about 20 percent.

It’s certainly a nice bump, but the MacBook Air M1 still meets the needs of many consumers in terms of performance. The audience that really needs “a little more power, but not so much that you need a MacBook Pro” is small at best.

In terms of capacity, the MacBook Air M1 delivers. If Apple can’t tempt you with specs, what about brightness?

Pretty

Because what you don’t get is the new design language that’s spreading across the Mac platform. You don’t get the new display with improved bezels; you don’t get the mag-safe power connector; you don’t get fast charging… what you get is the same worn design from 2016.

Given Apple’s reputation for being on trend and meeting new expectations, for some, this will be a deciding factor in ensuring the MacBook Air M2 gets the sale. This is likely the same crowd that will be upgrading to another MacBook Air M2 when Apple finally introduces the five pastel colors seen on Apple Silicon iMac desktops in the near future.

Fashion is an ever-changing goalpost, and the MacBook Air M2 feels like it’s halfway to its destination.

Apple continues to redefine what you can do with a laptop, and the headline numbers released by the various updates to the Apple Silicon platform are like catnip to the geekerati. Back in the real world, the need is not for the greatest number in the world; it’s a comfortably and competently working laptop.

The M2 MacBook Air delivers the numbers, but for many, the M1 MacBook Air is the more affordable workhorse to consider.

Now read the latest MacBook, iPhone and iPad headlines in Forbes’ weekly Apple Loop news roundup…

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