Instagram now allows users to share anyone’s photos via a QR code.
TechCrunch reports that Instagram users can now use a QR code to share posts or Reels from the social media platform. They can also share the location of a QR code through their in-app map search experience.
According to TechCrunch, the new QR code tool could be effective in marketing campaigns and to promote businesses on Instagram. It also means that people aren’t limited to a direct message or URL if they want to share an Instagram post.
To use the new feature, users need to go to any camera roll, photo, or location in the Instagram app and click the three-dot menu to see the option to share the QR code. Alternatively, on the website, users can add “/qr” to a post’s URL to generate a QR code.
In particular, Instagram has had the feature of sharing profiles via QR codes for a few years now. But this is the first time the company has launched such an option for individual posts.
“To make it easier for people and businesses to share specific content, we recently launched the ability to create QR codes for profiles, tags, locations, reels, and more,” says a Meta spokesperson. TechCrunch.
The new QR code sharing feature was first spotted by Alexander Paluzzia developer known for reverse engineering apps and finding early versions of upcoming updates.
– Alessandro Paluzzi (@alex193a) March 27, 2022
In March, Paluzzi shared that Instagram was working on a QR code sharing feature. However, it now appears to be available to the general user base.
It is not known if the QR code sharing feature is being rolled out to all users worldwide.
What techcrunch notes, the new feature could be useful for Instagram users who want to promote their content on the app.
For example, a photographer could post a QR code to take people to a photo dump of their work, and restaurants can print them out so customers can see the place and photos before visiting.
Earlier this week, Instagram was testing another feature that copies photo-sharing app BeReal, which continues to hold the number one spot in the US on Apple’s App Store charts.
Image credits: Header photo licensed through Depositphotos.