M&C Saatchi’s experience and design business, Re, has named Debbie Spence as its new chief strategy officer, leading the expanded brand and experience team.
The agency has recently expanded into Melbourne, with a team of five led by creative director Shannon Bell.
Spence brings more than 20 years of experience in brand strategy and human-centered design to the business.
Founder and CEO Patrick Guerrera said the company hopes to incorporate Spence’s capability into its digital offerings.
“We are delighted to have Debbie join us and lead a growing team that continues to provide the best strategic thinking for our clients at all stages of their growth cycle. Her experience leading complex strategic programs will be a vital component as we accelerate our digital capabilities for our growing client base,” said Guerrera.
Commenting on her appointment, Spence said: “I am endlessly fascinated by the interactions between brands, technology, places and people. Re is a place where we can lead not only with the way we work, but also with the way we work together as colleagues, clients and with brands. I am excited to join at this pivotal time of growth as we expand our offering.”
Joining the team are three new strategists, including Mehnaaz Ahmed, formerly brand strategist at Uberbrand, joining to focus on Optus; Maxime Delplanque of branding agency Houston, who will focus on Woolworths, and former CommBank staffing consultant Juliana Klein.