Microsoft gets more aggressive with ads in Outlook mobile apps

Microsoft Outlook is a solid email app on iOS and Android, but Microsoft may be getting too aggressive with one part of it. To their frustration, users noted that Microsoft is now rolling out more ads in Outlook for mobile, as a possible way to try and push the Microsoft 365 premium subscription.

Outlook on mobile devices already had two layout options to configure a focused inbox with two categories (focused and other) or a single inbox with all emails. In these cases, users without a paid Microsoft 365 subscription always saw ads that looked like real emails in the “other tab.” You can see a sample in the tweet below.

However, now, it seems that Microsoft is also sending ads to the view with the single inbox. This addition makes it harder to avoid seeing ads in Outlook without a Microsoft 365 subscription. the edge covered this news initially, and Microsoft’s official response from a spokesperson confirms the changes. The company mentioned a way to avoid seeing ads.

“For free users of Outlook, ads are shown in their inbox and they can choose to enable the ‘Focused Inbox’ feature if they want to see ads only in the ‘Other’ inbox”

If you want, you can easily dismiss these ads from your inbox by swiping them away, but they will come back eventually. But as simple as making a change seems, Microsoft isn’t alone when it comes to these kinds of ads in email apps. Google and Yahoo also do this in their web-based experiences where you see little banner ads in your inbox.

To get the ad-free Outlook mobile experience, you can subscribe to Microsoft 365. An annual subscription can be purchased for $100 a year for a family or $70 a year for a personal account, or at a monthly rate of $10 a month or $7 a month , respectively. If subscriptions aren’t an option, there are other ad-free email apps available on iOS and Android.

Source: The Edge

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