The Lad Collective: Brothers reinvent the sheets and the duvet cover

When brothers Ed and Bill Ovenden moved into a shared house in Queensland, they quickly realized how much they hated making their beds and looked for a better solution.

But options were limited, so they decided to reinvent traditional sheets by designing an alternative with labels on each end to easily tell which corner each side belongs to.

Since The Lad Collective launched in September 2020, the company has billed more than $2 million and has a customer base of 12,000.

Before starting, the brothers were “stunned” that no one had thought of a solution to the annoying task until now.

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Australian brothers Ed and Bill Ovenden launched The Lad Collective in September 2020 after having a

Australian brothers Ed and Bill Ovenden launched The Lad Collective in September 2020 after having a “lightbulb moment” to reinvent the old bedsheet.

The kids moved into a shared house and hated changing the sheets, so they reinvented the design by adding four labels to each end to easily determine which corner each side belongs to.

The kids moved into a shared house and hated changing the sheets, so they reinvented the design by adding four labels to each end to easily determine which corner each side belongs to.

Each label is marked with the corresponding corner, such as BL for bottom left (pictured).  Ed and Bill told FEMAIL that they would often never change the sheets because they hated the difficult task, but they were forced to when they moved house.

Each label is marked with the corresponding corner, such as BL for bottom left (pictured). Ed and Bill told FEMAIL that they would often never change the sheets because they hated the difficult task, but they were forced to when they moved house.

Ed, 25, and Bill, 27, told FEMAIL that they often never changed the bed sheets at home because they hated the difficult task, but they were forced to when they moved.

“I looked at Bill and realized that the sheets Mom had once bought me were cream yellow because I hadn’t washed them in 12 months,” Ed said.

“We realized that if we had these problems, surely a lot of other men would too.”

The brothers had “no idea” where to buy decent sheets and said they relied too much on family members to do it for them.

After having their ‘light bulb moment’, they got to work ordering samples to get things rolling.

“The first samples were so flimsy and terrible,” they said, but eventually they designed a product they were happy with and released it in September 2020 during Covid.

That same month, the brothers ambitiously decided to quit their jobs in a call center and logistics industry, which worried them at first.

“We had all the faith in the world and knew how to market the product in a unique way,” said Ed.

“We’re a genuine Australian brand that loves a laugh and we’re not home decor experts, but we know we have a good quality product.”

The sheets are made with 60% bamboo material that is durable, antibacterial and odour-eliminating, along with 40% cotton to keep you cool in the summer.

The sheets are made with 60% bamboo material that is durable, antibacterial and odour-eliminating, along with 40% cotton to keep you cool in the summer.

The sheets are made with 60% bamboo material that is durable, antibacterial and odour-eliminating, along with 40% cotton to keep you cool in the summer.

In December 2021, the brand launched another creative product: a matching bedspread and cover designed with magnets for easy changing.

In December 2021, the brand launched another creative product: a matching bedspread and cover designed with magnets for easy changing.

In December 2021, the brothers launched another product: a matching bedspread and cover designed with magnets for easy changing.

“As with the sheets, we were also struggling to cover the quilt and thought about how we can create a new solution,” said Bill.

‘We went back to the blackboard and were fascinated by magnetism, so we thought ‘what’s the strongest magnet we can find?’ and went to Bunnings.

“Fortunately, there weren’t many loopholes for us and we found a good magnet, then it took us three months to develop the product.”

The ‘rock solid design’ features four magnets in each corner that latch on and don’t move.

And while the products were initially aimed at men, women also praised the innovative designs.

And while the products were initially aimed at men, women also praised the innovative designs.

Ed said The Lad Collective had also designed a sheet set with braille and tactile lettering on the corner straps labeled to make it easy for the blind and visually impaired, as well as those with physical and intellectual disabilities.

“There are 575,000 Australians living with blindness or visual impairment and that’s just the tip of the iceberg when it comes to those facing everyday challenges like making their beds,” he said.

“We’ve heard from blind Australians who previously had to use safety pins on the corners of sheets to help them determine which way the sheets are going, and our braille corner straps have eliminated that inconvenience.”

And while the products were initially aimed at men, women also praised the innovative designs.

To see the products, click here.

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