SMG Studio, a Dentsu company, today announced the release of Moving Out 2, the sequel to its award-winning cooperative moving game in 2020. Announced at Gamescom, the world’s largest video and computer games conference, Moving Out 2 It will be released on all gaming platforms in 2023.
SMG Studio is Dentsu’s gaming business, creating and selling direct-to-consumer games on PlayStation, Nintendo, Xbox and PC. SMG is also part of Dentsu’s gaming division, a global community designed to help brands access the gaming advertising market. Through Dentsu Gaming, brands can access capabilities ranging from strategy and intellectual property development to in-game advertising, commerce and consumer promotion solutions, and AR and VR experiences.
Ashley Ringrose, Studio Director at SMG Studio, says that gaming’s growing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers.
“Games give brands the opportunity to connect with a truly diverse audience and be part of an experience that people are actively seeking. The size of the market and the opportunity are huge, with gaming being bigger than television and film combined. As an example, we released Moving Out in 2020 and the game has already sold over 1 million copies worldwide. It is designed as a multiplayer game, which means that the real audience is at least double.
“While all of our team at SMG are gamers at heart, we also know that the gaming world can be complex to navigate. We’ve integrated our team with a broader community of gaming experts across the Dentsu network to help customers make the most of the opportunity from start to finish for their brand. Globally, we have already developed more than 17 original games for brands like KFC, Footlocker and Subway,” said Ringrose.
According to the WARC Guide to Marketing in the Gaming Ecosystem 2020, there are 15.5 million people in Australia who play games in some capacity. That’s two-thirds of the population, and it’s concentrated in 25-34 and 35-44 cohorts. Ad revenue in traditional games, games and web3, eSports, grew 8.8 percent in 2021, according to PwC Media & Entertainment Outlook 2022 The segment is expected to maintain strong growth, adding a further AU$2.4 billion by 2024, bringing total Australian revenue to just over AU$7.3 billion.
Moving Out 2 will take players back into the fast-paced world of Smooth Moves’ Furniture Arranging and Relocation Technicians (FARTs) as they pack furniture, tech and everything, including the kitchen sink, into weirder places. with increasingly deadly challenges.
Moving Out 2 will see the introduction of a cross-play enabled online cooperative game mode to the series, allowing FARTs from around the world to team up and creatively move furniture from point A to point B and beyond. . The game will once again feature a cast of unlockable oddball characters as they traverse different dimensions in pursuit of perfect and (sometimes) no-break house moves, through over 50 new levels and challenges.
Moving Out 2 will be available on PlayStation®5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch™ and PC.