Twitch is lifting its exclusivity agreement that prevented its partners from streaming on other services, the company said in an email to partners on Tuesday. Starting today, partners can now stream on YouTube, Facebook Live and more, but not while streaming on Twitch at the same time.
“When we first developed the Partner Program, we felt it was important for streamers to focus solely on Twitch for live streaming to build their communities,” the company wrote in the email. “We still believe that Twitch is the best place for creators to build and engage with the community. We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you interact with your communities in many different places. Therefore, we are updating our policy.”
Twitch clarified that it does not allow simultaneous streaming on Twitch-like web services that support streaming for extended periods, such as YouTube and Facebook, because it believes that interacting with two streams at once can lead to a “suboptimal experience.” ” for the viewers. However, the company says it is aware that some partners want to use other services to grow their community, so simultaneous streaming on TikTok and Instagram Live is allowed.
In an FAQ page, Twitch explained that the change applies to the vast majority of partners on its platform. Twitch notes that if you can see your Partner Agreement on your dashboard and you haven’t received any notice of additional agreements from the company, then the change applies to you. Twitch asks partners to reach out if they can’t see their agreement or are unsure if this change applies to them.
The company also says that once partners turn off their Twitch stream, they can immediately start their live stream elsewhere, noting that there’s no amount of time they need to wait beforehand. Additionally, Twitch says that players can still advertise their other channels on their Twitch streams and boards.
Twitch’s decision to end the partner exclusivity clause could be a way to prevent its most popular streamers from leaving the platform to stream on its rivals, which has happened with some of its notable streamers, including LilyPichu, Myth, DrLupo and more.