The days of Twitch partner exclusivity are over. Twitch told partner streamers in an email this morning that the platform was lifting its long-standing exclusivity agreement that denied partners the ability to stream on other services. Partners will now be able to stream on YouTube, Facebook Live and other platforms, though in some cases Twitch still limits what they can do.
“Starting today, you can now create live content on other platforms,” Twitch wrote to streamers.
In the email, Twitch acknowledged that streamers use multiple platforms to connect with their communities and said this move would give them more flexibility to grow those audiences off-platform. Content creators can now stream live on other platforms as long as they’re not also live on Twitch. This allows them to reach a wider variety of people and potentially attract them to watch on Twitch.
However, Twitch places limits on simultaneous streaming of live streams to multiple “Twitch-like” platforms. Streamers may not stream their Twitch streams to YouTube or Facebook for “extended periods of time.” However, Twitch says that simultaneous streaming to mobile services like TikTok and Instagram Live is allowed.
“We believe that interacting with two streams at once may lead to a suboptimal experience for your community,” the email said. Twitch took a deeper dive into what this means for partners with a new FAQ page here.
The movement recognizes that the days of dependency on a single platform are over. This could also be a way to prevent the platform’s highest-profile content creators from being courted by YouTube, as has been the case with streamers like DrLupo and others.