Was it worth waiting so long?

Samsung’s S95B has an organic LED screen, where each pixel is its own tiny organic light source.

Samsung’s QLED TVs (with the doodle!) have a backlit LCD screen, which means that all the pixels Share a light source, in the form of a set of LED lights that is located behind the LCD panel.

Samsung S95B OLED TV

If there’s one thing about the S95B that lags behind Samsung’s other high-end TVs, it’s that it still doesn’t have the One Connect box that would allow you to mount it flush to the wall. All circuits and connections are behind the TV, rather than in a separate box.

Both technologies have their advantages and disadvantages. LCD/LED screens have better, brighter whites, and OLED screens have blacker blacks.

More specifically for a new OLED 1.0 TV like the Samsung S95B, OLED screens have also historically shown other weaknesses that manufacturers like LG have taken years to resolve:

  • If the manufacturer isn’t careful to make sure no bright image stays in one place for long, the organic light sources in OLED can fade or “burn out” long before the TV’s expiration date.
  • Inky blacks can absorb subtle tones that aren’t quite black, making shadow details invisible compared to LED TVs. It’s a phenomenon known as “crushing”, which LG has solved only in recent years.
  • OLED panels are more difficult and expensive to manufacture than LCD screens, forcing TV manufacturers to limit their size to the smaller end of the large TV spectrum. It was only this year that LG announced a truly gigantic 97-inch OLED panel.
  • And that manufacturing process can create a tint in what should be the black panel. LG’s early OLED screens looked distinctly brown when turned off.

I was hoping to check out Samsung’s S95B by putting it side-by-side with a Samsung QLED TV or a TV with an LG OLED panel, like Sony’s wonderful (albeit annoying) A90J OLED TV.

Unfortunately, I was only able to review it in one room with no other screens to compare it to, which meant I had to spend hours looking at content, taking careful notes of anything that seemed to show any of the 1.0 flaws I was worried about before. running back to the labs to see the same content on a Samsung QLED screen.

The verdict? From the start, Samsung has glossed over a decade of incremental OLED improvements and come up with an incredibly good TV even by today’s high standards.

Yes, some of those 1.0 issues I mentioned can be found on the S95B, and for some of them it’s too early to tell what they are. No there. The largest model measures just shy of 65 inches, which is big enough for my friend Mark, but won’t be big enough for everyone.

Plus, it’s only 4K where some LCD TVs are 8K today, though given the 65-inch size limit, that’s not a big deal. 8K would be overkill on a 65-inch TV.

Regarding dimming and burn-in, it could be years before we know what the longevity of the S95B is, even more so because Samsung has taken a novel approach to creating an OLED screen, one that uses only blue organic compounds and uses quantum technology. refraction to generate the other colors.

(In the early days of OLED, Samsung had a lot of trouble with its organic blues, which faded faster than other colors, upsetting the color balance on its OLED phones. Blue is still a notoriously fleeting color for organic LEDs. It’s a good bet that Samsung has fixed that problem, allowing them to release the S95B after a decade of trying, but it’s something we won’t know for a long time).

However, it’s worth noting that Samsung has already implemented a lot of anti-burn-in technology, such as constant pixel shifting, which isn’t noticeable to the viewer but helps prevent individual pixel burn-in. So while general fading may still be an issue for the S95B, there’s reason to hope that burn-in, the worst example of organic fading, won’t be much of an issue.

As a corollary to that, I was worried that Samsung’s newest OLED panel might need a few years of fine-tuning to get the color balance right, maybe it would lean towards blue, or something? – but not. The blues are absolutely amazing on the S95B, as are all the other colors.

Skin tones, which can be the hardest thing to perfect for the simple reason that we humans are incredibly attuned to them, are already perfected in the S95B, despite all the new technology. They are accurate and yet (in cinema mode, at least) warm and welcoming.

And the problem that worried me the most, the problem that (apart from the maximum size) took LG the longest to resolve, simply isn’t an issue on Samsung’s new OLED TV.

Black tones are not crushed. They’re properly black, something that’s impossible on an LCD TV except in dimming zones miles away from the lightest tones, and yet they show just as much tonal detail as Samsung’s QLED TVs.

Peak screen brightness, meanwhile, an area where LED TVs have always (literally) dwarfed OLED TVs, appears to be quite high when the TV is displaying high dynamic range (HDR) content.

That’s also something that LG, and in particular Sony, took years to achieve in their OLED TVs.

Like all OLED TVs, the S95B isn’t bright enough to recommend it for a sunny room; Samsung itself will guide you straight to its QLED TVs if you’re looking for something for a sunroom or terrace, but it’s bright enough you could have it in a normally lit indoor living room, and not just a movie theater.

All of which means only one thing.

After all, this isn’t Samsung’s first OLED TV. It’s so slick for a 1.0 version that I suspect Samsung has been secretly making them all this time, just not selling them for some technical reason.

But it’s the first OLED TV my friend Mark is going to buy. Right, Mark?

You better do it, after all the work I’ve done.

Samsung S95B OLED TV

  • I like | Great shadow detail. Great skin tones. Rich and vibrant colors. Very bright for an OLED.
  • I don’t like | Longevity may or may not be an issue. The remote control is too small. No Dolby Vision support and little content in Samsung’s chosen HDR10+ format. Slight pink tint to the panel, but not as much as LG’s early OLED TVs.
  • Price | $4,079 for the 55-inch model, $5,249 for the 65-inch model.

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