You can now use WhatsApp on Windows without your phone…and other small business tech news this week

Here are five things in tech that happened in the past week and how they affect your business. Did you miss them?

1 – WhatsApp has a new version independent of Windows.

WhatsApp Windows users can now enjoy the app using their phone or even having their phone available. The company has released a new app that is available on the Windows Store. (Source: The Edge).

Why this is important for your business:

This one is important to me because my company has a good number of clients and others in our community who use WhatsApp (I also have family abroad where WhatsApp is extremely popular). Until now all conversations passed through my phone. But using the app directly from my laptop will surely save time and position me to start better integrating these conversations with my CRM. Downloading now….!

2 – Small businesses outperform large corporations with the “buy now” button through e-commerce.

A recent study showed that adoption of the new “buy now” button for small and large businesses has been shown to help customers save time while shopping online. Additionally, 85 percent of small business owners in the study prefer this option versus just 71 percent of larger business owners. This may be because many small businesses use large payment companies like PayPal for their online payments (Source: PYMNTS).

Why this is important for your business:

According to the study, small merchants are more likely to offer the one-click buy button to increase conversions because it’s basically the easiest way to complete a sale. The study found that the use of purchase buttons saves the consumer 148 million hours a year during online checkout. The bottom line is that if you don’t have a “buy now” button on your eCommerce site, you’re behind the trend.

3 – Microsoft makes collaborative worksheets easier to use with its new “@mentions” feature.

Microsoft has received numerous complaints about how difficult it is to create a collaborative worksheet, so it has added this new “@mentions” feature to make spreadsheets easier to use. This feature allows users to tag their co-workers so they can edit, view, or clarify a specific section. These tags can be both inside and outside the network. These mentions can also be added to the Microsoft book. This feature is expected to be available to users in October 2022 and only desktop Excel users will be able to have the feature for now (Source: Tech Radar).

Why this is important for your business:

A much needed feature. Let’s see how everyone likes it in October.

4 – A Japanese supermarket chain will use robotic arms to restock shelves.

300 Familymart locations in cities across Japan will be equipped with AI-powered robotic arms to restock shelves. This is to help relieve store workers while helping to combat Japan’s labor shortage. According to Telexistence, a Japanese technology company, each robot unit can replace one to three hours of human labor per day. Familymart will pay the tech company a monthly fee for using the robots. American tech giants like Microsoft and Nvidia have been in talks with Telexistence, a Japanese tech company, about the future of AI-powered bots. (Source: Seattle Times)

Why this is important for your business:

With fewer workers coming to work, companies around the world are compensating with investments in technology to permanently replace them. It’s a huge opportunity for the robotics industry and a great way for companies to control their overhead while still delivering their products and services. As for the workers?

5 – Meta is introducing AI and automation tools to help advertisers.

Advantage+, Meta’s most advanced AI and automation for advertisers, is a feature that used to be exclusive to high-end campaigns, but can now further help advertisers by getting more from their ad spend, even for a single ad . (Source: Search Engine Journal)

Why this is important for your business:

According to Target, Small businesses can use this feature to create their own ads directly on Facebook. This can also create shopping ads for online and in-person retailers. The feature creates a more targeted ad to consumers who are more likely to buy from that business. “With Meta Advantage+ shopping campaigns, we were able to grow our business by automating our targeting and creative campaigns with less manual setup, freeing up time to focus on other areas of our business,” says a Meta company. “After initially testing Advantage+ Shopping campaigns earlier this year, we allocated more of our budget to these ads as we saw continued performance and lower CPA.”

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